It's Late Morning
And it's when we work best.
There's a moment every day when everything clicks. Coffee's in, slump's not. Late Morning is named after it. Small by design. One studio, one designer, one hundred percent yours.
The Pitch
User research. Product strategy. UX design. Wherever you're stuck, that's where we start.
We can jump in at discovery and help you figure out what to build. Or meet you mid-project when things feel off. Or take your almost-there design and get it across the finish line. Every engagement is different. We'll shape ours around yours.
We've got deadlines, stakeholders asking questions, and a product that technically works but doesn't feel right.
Ok. Deep breath. Grab some coffee. Let's untangle this…together 🤝
WHAT WE DO
Listen 
Before anything else, I need to understand what's actually going on. Not just the brief. The real stuff. What your team is stressed about, who your users are, what's been tried and didn't stick.
Learn 
This is where I live. Research, synthesis, honest conversations. I'm looking for the problem underneath the problem. That's the one worth solving.
Launch 
Hands-on from problem to launch. How it looks matters. How it holds up matters more.
SELECTED WORK
MBTA
Redesigned a government assistance application now used by 60,000+ riders to access 50% fare reductions. Won the 2024 Commonwealth Equity in Governance Award.
Curology
A prescription change flow that hit 57% completion and 1,700 patient interactions in its first 25 days — while cutting provider response time by 36+ hours.
Cultural Care Au Pair
A registration redesign that drove a 46% increase in signups across 26 countries in two months.
ABOUT
Late Morning exists because the best design work happens when someone gives a damn.
I'm Yesenia, a UX designer with 10+ years across Professional Sports, Public Services & Healthcare across 5 continents.
I started Late Morning to do something most studios won't: keep the client list small so every client gets all of me.
Strategy, research, design. Real investment. A true partnership.
When STL City SC became my first client, I bought a ticket, flew to St. Louis for opening day, and used the app live in the stadium. Cheese the Chihuahua came too.
You get that same commitment. Because you can't solve a problem you've never felt.
Pull up a chair, grab a cup, and let's figure this out together.
We're listening ↗