It's Late Morning
And it's when we work best.
There's a moment every day when everything clicks. Coffee's in, slump's not. Late Morning is named after it. Small by design. One studio, one designer, one hundred percent yours.
The Pitch
User research. Product strategy. UX design. Wherever you're stuck, that's where we start.
We can jump in at discovery and help you figure out what to build. Or meet you mid-project when things feel off. Or take your almost-there design and get it across the finish line. Every engagement is different. We'll shape it to what you actually need.
We've got deadlines, stakeholders asking questions, and a product that technically works but doesn't feel right.
Ok. Deep breath. Grab some coffee. Let's untangle this…together 🤝
WHAT WE DO
Listen
Before anything else, I need to understand what's actually going on. Not just the brief — the real stuff. What your team is stressed about, who your users are, what's been tried and didn't stick.
Learn
This is where I live. Research, synthesis, honest conversations. I'm looking for the problem underneath the problem — because that's usually what's worth solving.
Launch
Design that's been tested against real people and real constraints. Not just how it looks — how it works, how it feels, and whether it actually holds up.
SELECTED WORK
MBTA
Redesigned a government assistance application now used by 60,000+ riders to access 50% fare reductions. Won the 2024 Commonwealth Equity in Governance Award.
Curology
A prescription change flow that hit 57% completion and 1,700 patient interactions in its first 25 days — while cutting provider response time by 36+ hours.
Cultural Care Au Pair
A registration redesign that drove a 46% increase in signups across 26 countries in two months.
ABOUT
Late Morning exists because I believe the best design work happens when someone actually gives a damn.
I'm Yesenia — UX designer with 10+ years across transit, healthcare, and global SaaS. I started Late Morning to do something most studios won't: keep the client list small enough that every single one gets all of me. Strategy, research, design, and genuine investment in what you're building.
When STL City SC became my first client, I didn't think twice — I bought a ticket, flew to St. Louis for opening day, and used the app live in the stadium. I brought my chihuahua. That's the job. If I'm designing for your users, I need to live the experience. You can't solve a problem you've never felt.